A well-designed website can significantly impact your online success, and one of the key metrics to gauge this success is conversion rate. Conversions, whether it’s making a purchase, filling out a form, or signing up for a newsletter, are vital for your business’s growth. One mistake we see businesses make is just assuming a new flash and good looking website will improve conversions. that’s just not the case! A simple website that achieves our 8 web design tips will convert a lot better than a flash, overly complex website that doesn’t provide the information a customer needs to convert.
Follow our tips below to ensure your website design has a positive impact on your conversions
1. Simplifying Your Navigation
The navigation menu of your website is like a roadmap for your visitors. A cluttered, confusing menu can frustrate users and lead to high bounce rates. Simplify your navigation by grouping related pages and using clear, concise labels. Aim for a clean and intuitive menu structure that guides visitors seamlessly through your website, helping them find what they’re looking for effortlessly.
2. Clear and Obvious Call to Actions (CTAs)
Your website’s Call to Actions (CTAs) are the signposts that guide visitors towards the desired actions, whether it’s making a purchase, subscribing to a newsletter, or requesting more information. Make sure your CTAs are prominent, visually appealing, and use persuasive language. They should stand out from the rest of the content and clearly communicate the next step you want your users to take.
3. Customer Reviews
Online shoppers value peer reviews and recommendations. Integrate customer reviews and testimonials strategically throughout your website, especially on product pages or landing pages. Authentic reviews build trust and credibility, assuring potential customers that they are making the right decision.
4. Great Imagery
A picture is worth a thousand words, and in web design, this couldn’t be more accurate. High-quality, relevant imagery can captivate your audience and convey your message effectively. Invest in professional photography or use stock photos that align with your brand and resonate with your target audience. Remember to optimise your images for your website so they don’t have a negative effect on site speed.
5. Above-the-Fold content
When visitors land on your website, they should immediately understand what you offer and why they should stay. Ensure that your website communicates its purpose above the fold (the area visible without scrolling). Use concise and compelling headlines, accompanied by clear visuals and CTAs to grab users’ attention and entice them to explore further.
6. Highlight Your USPs
Your Unique Selling Propositions (USPs) differentiate you from competitors and should be prominently featured on your website. Whether it’s exceptional customer service, unique product features, or competitive pricing, make sure your USPs are clear and obvious. Visitors should quickly understand why your business is the best choice.
7. Breaking Up Long Sections of Text on Mobile
In the mobile-first era, optimising your website for mobile devices is crucial. Long paragraphs of text can be daunting on smaller screens. Break up content into shorter paragraphs, use subheadings, bullet points, and images to create a visually appealing and digestible mobile experience. A mobile-responsive design ensures that your site looks and functions well on all screen sizes.
8. Avoid Complex Code
Behind the scenes, the code that powers your website plays a significant role in its performance. Complicated and bulky code can slow down your site, leading to higher bounce rates. Optimise your website’s code to reduce load times. Compress images, minify code, and consider using Content Delivery Networks (CDNs) to deliver content more efficiently. T
Web design is not just about aesthetics; it’s about creating an experience that encourages visitors to take action. Implementing these eight web design tips can help you simplify navigation, create clear CTAs, build trust with customer reviews, use great imagery, convey your message above the fold, highlight your USPs, optimise for mobile, and keep your website efficient. By focusing on these aspects, you’ll be well on your way to boosting your website’s conversions and achieving greater online success.
